Multi-Point Marketing Plan


In order to provide you with professional and effective service under the terms of our listing agreement, Bob Graham promises to implement the following multi-step marketing plan immediately. I will perform the following services to get your house sold in the shortest time, with the least amount of inconvenience, and at the best price and terms for you. This marketing plan is based upon area experience and employs proven strategies and objectives.


To Get Your House Sold ...


  • Provide you with a comprehensive audit of your home to establish the most effective asking price.


  • Make recommendations on your house to stage and improve it for a quick sale at the highest price.


  • Provide on-the-spot exposure of your property by placing a Coldwell Banker for sale sign on your property.


  • Prepare a "Quality Features Sheet" about your house, pointing out all the special features and benefits to the buyer.


  • Install a brochure box on the property, with a quality write-up to increase the number of sign calls and showings.


  • With your approval, I will place an electronic key box on the property. Easy access to the home is critical. Realtors are far more more likley to show homes that are easy to see. Use of a key box will 1) Increase the number of showings 2) Lead to a quicker sale at the highest possible price 3) The electronic key box will track the number of showings 4) Allow buyers to see your home when they are excited and ready to buy.


  • Email, Fax and/or telephone information about your house to agents that are active in your area.


  • Place your house on our office tour of new listings to expose the listing to all agents in our offices.


  • Report the results of the agent's comments back to you so that we can fine tune our marketing plan.


  • Produce a thorough and complete MLS listing, pointing out all the benefits to buyers and agents. This listing with be active on the MLS within 24 hours of our listing agreement.


  • Promote your house to every qualified client, buyer and investor we know of and have in our client database.


  • Provide the "Quality Features Sheet" to potential buyers through the use of a "E-mail-on-Demand" system.


  • Create an Visual tour of your home (YES- EVERY home and lot that I list gets one!) and post that tour immediately to my personal website, Yahoo Real Estate, Homeseekers and other sites - immediate local and national exposure. See how this works !



  • I use intense, trackable Internet marketing through the busiest real estate websites. I can track the number of people who view the visual tour of your home and even e-mail you that information. Remember it is now known that over 74% of home buyers start looking for a home on the internet before they ever contact a realtor.


  • My website and the direct feed to YAHOO REAL ESTATE generates leads as I am paying for a service that guarantees great search engine placements - on the first or second page of various search engines. Remember that 2/3 of internet surfers will not scroll past the second page of search results, so first or second page placement is critical!!


    • My website has recently received over 13,000 views in one month !!

  • Telephone potential buyers and distribute "Just Listed Notices" and Visual Tour CDs throughout your neighborhood and an appropriate target area to inform people that your house is for sale. Often people in the neighborhood may be a potential buyer or know of one. They may even help pick their own new neighbor!


  • Place advertisements in appropriate newspapers.


  • Place advertisement on Coldwell Banker United Realty website.


  • Arrange for an open house if requested by the seller. (Not all sellers want open houses.)


  • Advertise and promote your house to the Agents who actively work in your area and price range, for them to bring through their qualified buyers.


  • Show you the response to advertising and plan for future marketing efforts.


  • Follow up with the salespeople that have shown your house to prospective buyers for their buyers' reactions.


  • Inform you of new properties that come on the market that may have an impact on the sale of your house.


  • Call or email you every week to keep you appraised of the status of your listing.
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  • At the most critical stage in your real estate transaction, the offer and its accompanying negotiations, I will represent you and do my utmost to obtain the best possible price and terms for you.
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